Inbound Lead Qualification
The Inbound Lead Qualification process is designed to identify and qualify prospects that your search requirements do specify. The purpose of this process is to ensure that only qualified individuals are taken into concern and reduce the bounce rate to nil. This certainly will help us maintain high-standard leads as well as a high percentage of closings.
Lead Expert Team’s Role in Inbound Lead Qualification
The first step in this process is to determine if there are any leads that have been generated from your site, and then figure out how many of those leads were qualified or not. The second part of this process is determining what percentage of all visitors on your site convert into sales opportunities. This will help you understand which pages on your site drive traffic but don’t generate enough revenue to be worth it.
How does the Lead Expert Team qualify an incoming lead?
Qualification demands some fundamental aspects to be taken care of by any sales team or company. We do B2B business market research and both inbound and outbound lead qualification not leaving behind the following (at the least).
Mark prospects who are in dire need of your product or service.
Assuring whether the targeted customer has the ability to pay for your product or service.
Ensuring the prospect’s authority and capability to decide and purchase.
Keeping the accessibility in the list of concerns.
What Is Your Lead Nurturing Challenge?
Demotivated Sales Team
It may happen that your sales reps are delivered with a huge pool of fresh leads. Neither are they happy or satisfied. Day in day out, they are refused and tired by the unqualified leads they got as a head-start. Perhaps they are demotivated at heart and considering your company as a waste of their skills and time.
Questionnaires Exposing Low Quality
Often surveys and qualifying questions do reveal that the leads a client received were merely relevant. Maybe you are manually emailing or using an automated emailing program such as “HubSpot” to qualify each lead.
Such a hunting process proceeds by sending qualification questions and passing responses back to the sales reps for direct follow-up. Only a small percentage of your sales leads are responding to your emails, and therefore you have a significant amount of leads not being qualified.
Losing Staple Customers
Your sales team is busy selling and servicing existing leads and customers. They don’t have the capacity to properly follow-up with all of your sales leads, and as a result, good leads are falling through the cracks.
Fake Proactivity of Leads
Many B2B companies get promising sales leads from trade shows, conferences, and webinars, only to discover that they don’t have enough time to follow up with the leads beyond a simple call or email.